Prepared For What’s Next
REI Ad Campaign
Advertising | Art Direction
An advertising campaign for REI focused on showcasing the brand’s gear in demanding outdoor environments.
The Approach
The campaign uses dramatic outdoor photography, bold typography, and a high-contrast visual system to communicate the durability and versatility of REI gear. Layered type, graphic framing, and topographic-inspired details create a sense of movement and intensity while reinforcing the brand’s spirit of exploration.
The Result
A bold, cohesive campaign that positions REI gear as built for challenging environments, using strong visual contrast and an energetic graphic system to communicate performance and adventure.