Designed for the Mountain Athlete
Arc’teryx Brand Book
Publication Design
A brand book for Arc'teryx designed to translate the brand’s commitment to performance, craftsmanship, and environment into a
cohesive editorial experience.
Honorable Mention | Graphis New Talent 2025
The Approach
A restrained typographic system, structured grid, and nature-inspired palette balance technical precision with refined quality, creating clarity and hierarchy. The layout introduces moments of focus and scale, allowing product and landscape to define the visual narrative.
Large-scale imagery showcases products in motion, emphasizing durability and the relationship between
design and environment.
A complete view of the publication across all spreads.
The Result
The result is a cohesive brand book that communicates Arc’teryx’s values and commitment to craft through a refined editorial system, balancing technical performance with a strong sense of environment across 11 spreads.